97% can’t be wrong…
Have you spotted our latest campaign on the Clock Tower digital screen?
It’s one of the many interesting facts we know about out-of-home advertising and shows why it is such a beneficial form of promoting a brand.
According to Outdoor Advertising Magazine’s research, 97% is the rate of recall for out of home advertising, their results also showed modern day consumers are more likely to be able to remember an interesting or engaging out-of-home advert than that of a social media ad.
Just think about the amount of time you spend outside of your home; commuting to and from work, going shopping, strolling through town, picking up your kids from school. Out of Home advertising really is a perfect way the capture the imagination of the entire market.
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