Market Research

The Vital Role of Market Research

Market Research has become integral to company strategies due to increased competition in the commercial and retail business environments. Regardless of whether you’re starting or expanding your business, market research is vital to understanding your customers, planning strategies and increasing sales.

We have a long standing history of market research projects, including large-scale surveys in Jersey and Guernsey conducting them every quarter for over five years. We’ve also supported newly established businesses in assessing the receptiveness of their proposed target market. If you’re looking to gain a competitive edge and truly understand your customers, The Marketing Bureau is your trusted partner in the realm of market research.

We offer both quantitative and qualitative research methods through surveys and focus groups. We’re equipped to manage every aspect of your research project from start to finish, or we can assist with specific components, such as staffing, data processing and analysis.

Quantitative Research – Surveys and Questionnaires:

your organisation to analyse the market using factual data. The Marketing Bureau can design or advise you on your questionnaire in relation to your objectives, provide professional market researchers for fieldwork, process all data and analyse the results to generate valuable insights. Choose to receive your report as a simple written summary or as a full graphical presentation.

Qualitative Research – Focus Groups:

Qualitative research offers invaluable observational evidence that allows your business to gain deeper insights into your consumers’ thoughts, emotions, and behaviours. The Marketing Bureau coordinates and facilitates focus groups, helping organisations uncover the genuine sentiments and opinions of their customers. This involves creating the discussion agenda, recruiting a diverse group of participants, facilitating the group discussions, and analysing the outcomes. The results are presented in a format of your choosing, offering insights into how your products and services are perceived.