Mystery Shopping


Mystery shopping provides objective insights into exactly how your business is presenting itself to your consumers and to evaluate the quality of your customer service and adherence to company standards.

It allows you to measure customer service and the overall customer experience, and identify areas where improvement is needed or where staff are excelling.

The Marketing Bureau offers a bespoke mystery shop programme using our trained and experienced shoppers, to meet your company’s requirements, enabling you to keep ahead of the competition, increase profitability, and ensure you receive recommendations and repeat business from your customers.

Mystery shop findings can be presented as a standard outline of the results or as a full graphical report that analyses the findings, draws conclusions, and suggests recommendations.

  • “Mystery Shopping has never been more important than during these challenging times in Retail. Being able to gain in-depth customer insight and use it to quickly adapt has been key, particularity when switching to an ‘online only’ offering and maintaining our high levels of customer experience whilst adhering to Covid restrictions. The ability to benchmark our service levels and specifically target certain services using mystery shoppers has enabled us to identify shortfalls in our service and address them before they impact our customers.”

    Mystery Shopping Client A.* (*Our Mystery Shopping clients are kept confidential due to the nature of the work.)

Downloads